TikTok is introducing a fresh option that enables them to lessen the amount of AI-made media appearing in their streams. This move comes as the company revealed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site only show content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for substandard, mass-produced content that is often nonsensical or bizarre.
Our research shows that many people like content produced via AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, based on their own likes,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently over a billion videos on its network identified as made with AI. In total, in excess of 100 mn media items are added to the service each day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of artificial media they see by accessing the “manage topic” feature in the platform and selecting AI-made media. Further subjects that are already be controlled under the filter include news, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag lifelike AI-made content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
In addition, the app will now apply an AI-generated label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to deter users from seeking to evade the labeling process.
Educational Initiatives
TikTok is also introducing a $2 million educational fund for experts and groups to create learning resources about responsible artificial intelligence. This project will assist charitable organizations specializing in educating computer science.
Moderation Strategy
TikTok has defended its moderation strategy, amid controversy over plans to lay off hundreds of review team members in the United Kingdom. TikTok is planning to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official explained that human moderation would still have a role, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
